Maison Perrier:
Chief Possibility Officer
Maison Perrier infused new flavours into its classic sparkling water. But Canadians were feeling still in their daily lives. So, we created a Chief Possibilities Officer position that invites Canadians to get paid to live their best lives all summer long.
First, we invited Canadians to a mysterious Zoom call to introduce them to the CPO position.
Then, Maison Perrier opened itself up to a new possibility too by hiring a CPO duo.
The CPOs travelled across Canada elevating Canadians’ everyday lives (sometimes quite literally) through exclusive experiences.
Shortlisted for Digital at Marketing Awards.
Credits
Art Director: Michelle Meng
ACDs: Maryann Tenaglia, Tyler Copac
Executive Creative Director: Scott Tavener
Producer: Cynthia Cyr