Maison Perrier:
Chief Possibilities Officer
Maison Perrier infused new flavours into their classic sparkling water. But, Canadians were feeling still in their daily lives. So, we created a Chief Possibilities Officer job position that invites Canadians to get paid to live their best lives all-summer-long.
First, we invited Canada to a mysterious Zoom call to tell them about the CPO position.
Maison Perrier opened themselves up to a new possibility too by hiring a CPO duo.
The CPOs travelled across Canada elevating Canadians’ everyday life (sometimes quite literally) through exclusive experiences.
Shortlisted for Digital at Marketing Awards.
Credits
Art Director: Michelle Meng
ACDs: Maryann Tenaglia, Tyler Copac
Executive Creative Director: Scott Tavener