LePage: 150th Anniversary

LePage was born in PEI 150 years ago. After creating bonds in Canada for 150 years, LePage is bringing another community together. We’re fixing a BGC Community Youth Centre in Montague. The house, which is over 60 years old, was not up to code and was subsequently shut down. By investing in the house and bringing local tradespeople together, we’re going to give the youth here a new place to belong.

NOTE: LePage helped BGC secure a grant, and since then, the scope of this project has increased. It is set to be completed in September 2026.

Through paid social, organic channels and influencer support, we’re creating excitement for the reopening of this house.

Read more about this ongoing project:

• Why this empty 66-year-old home is about to change lives of youth in eastern P.E.I.

• LePage celebrates 150 years by giving back to its P.E.I. roots

• A whole-home renovation with a community purpose

Credits

Art Director: Michelle Meng
Content Creator: Luke Avoledo
ACDs: Maryann Tenaglia
Executive Creative Director: Scott Tavener
Producer: Cynthia Cyr