LePage: Level Your Thirst
The water bottle that keeps you and your work level.
Background:
Lepage, Canada’s trusted leader in adhesives and sealants, has spent 150 years supporting pros. Each product works in any conditions, even if the tradespeople using them cannot.
Insight:
Heat-related symptoms impact 40% of construction workers, making hydration critical on the job site.
Idea:
We created the first-ever water bottle that doubles as a level and inclinometer. To keep pros hydrated, it works full, half finished, and close to empty.
The bottle works horizontally, vertically and at practically any angle (when you drink water up to the 90 degree mark).
Credits
Art Director: Michelle Meng
ACD: Maryann Tenaglia
ECD: Scott Tavner