Young People’s Theatre: Star in AR.
Ever since the pandemic hit, kids haven’t experienced theatre, so we brought theatre to them with the help of AR. The first ever Instagram Augmented Reality play.
Facial expressions trigger set and scene changes. Costume and makeup all live in AR. Prompt after prompt the story unfolds and the whole play comes to life within the filter. By the end, every kid has their own play they’ve starred in and can be shared on social media
Copywriter: Christina Roche
Art Director: Andrea Por
Executive Creative Director: Brian Murray
Illustrator: Steven Twigg
Interactive Artists: Andrew Martin, Ricardo Castillo